Last Friday, 15 women vied for the title of 2012 Miss Bum Bum Brasil, which if you remember from earlier this year, is the world’s foremost competitive pageant for determining which Brazilian woman has the nicest backside. Of the women in this year’s contest, 25-year old Carine Felizardo (middle above) was declared the winner. Andressa Urach finished in second, while Camila Vernaglia took home 3rd place. In our book, though, they’re all champions.

As for her new title, Felizardo was incredibly humble and grateful for this supreme posterior honor.

“I am overwhelmed, very, very happy,” the winner said, choking back tears. “I would like to thank those who voted for me, those who believed in me, my family, my friends.”

And before you get ahead of yourselves in thinking that the scandal involves cries of sexism and exploitation, just know that Brazilian women really love this contest, too.

“This is ridiculous,” Leila Chequi, a Brazilian female reporter working for the Japanese television network Fuji, told AFP.

“I am here just for work. But if they (the contestants) don't mind showing their bums to the whole world, why not?” she added.

So then what’s the hubbub, bubs? Well, like I said, the competition took place last Friday, but the pictures (after the jump, obviously) don’t end on the stage. It turns out that the first and second runners-up took themselves a little vacation together, and according to The Sun – “... the two comforted each other on a boat, kissing and cuddling on the deck.”

Enjoy: